In my role as Lead Designer at WAC Lighting I am constantly trying to come up with new and exciting ads, graphics and displays. Sometimes it can be quite daunting trying to come up with new, fresh and engaging ideas. When I find myself in this situation I go to the internet to search a myriad of different design inspiration sites that I have bookmarked in a folder and constantly flip through while working. Design styles are always changing and these types of site are pivotal in helping me stay on top of new trends within the design community. Below are some of my favorite sites to go to when I get a little bit of "writers block". Not just for artists or designers, anyone can get some enjoyment out of viewing the wonderful artwork on these and many more sites.Enjoy!
http://abduzeedo.com/
http://www.behance.net/
http://alexvaranese.com/
http://dribbble.com/
http://cargocollective.com/stillontherun

~Nick Ponzo
Lead Graphic Designer

So, now that I am back East, many people have asked me what it was like living in California after having grown up in New Jersey and lived in New York. Ummm, should I really answer that? Are Californians reading this? Okay, okay, it wasn’t that bad, I’m exaggerating…um, a little. Yeeeees, it’s stunning there, and yeees, the weather is always nice, well, almost always… But, the hot Santa Ana winds there, in 85 degree weather, are definitely not fun, especially if you’re not under cover, and they did seem to last several months starting right around October. And occasionally, despite popular belief, it does actually get cold there, and I did get to wear my Polar worthy winter coat and tall boots, occasionally. ;-) Living there offered a lot, as I was in the gorgeous town of Newport Beach, thus I had the stunning coast of rolling hills and marvelous mansions, only one of which did I ever get to set foot in, by the way, as despite the OC Housewives’ trying to portray it, not everyone lives like that there. ;-) And I had the beach in the morning and the mountain snow in the afternoon, as the saying goes, as the mountains were only a few hours away from me, so I guess I could have surfed and skied in the same day – though who really does that?? Five years there and I can say I liked Cali, and I saw a lot of it (specifically San Francisco, which rocks, but then it is a whole lot like New York City, after all. ;-)). However, I just can not say I loved it, and here’s why. The people. Yes, the people. Don’t get me wrong, I made some really great friends while there, and hopefully they will let me be their friend for all the rest of my days (maybe not after they read this, though – Hi, Cali friends, love youuuuu!) ;-), BUT, ‘most’ Californians are just a bit strange. I’m sorry, it’s true. They are SOOOO different from east coasters. Not only do they talk slower, walk slower, drive slooooooower, but I think they are just a little too “chilled”, for me anyway. Some people reading this would think to be chilled is so totally cool, I mean, why would I criticize that? Don’t many believe that east coasters are all wound up and too nutty? Yeah, but I’ll take nutty or kooky any day of the week!!! In Cali, I think they thought I was on speed, or something. I was even asked once if I have an “off” switch. Okay, that one was actually really funny, but you know what I mean! Right?? On the east coast, and especially New York, you’re praised for your energy, complimented for your quick thinking and acting, and rewarded for your ability to do 500 things at once. In Cali, you show energy like that, and you are looked at like you’re an alien. There, east coasters are always told to slow down, take a breath….relaaaaaaax. But why? Why do I want to slow dooooown? Whyyyy? There’s so much to do!! Not enough hours in the day, ahhhhhhh! Besides, I can smell the roses as I am running by on my way to get everything done, right?! ;-) Well, perhaps I am exaggerating a bit again, but I think I’m painting the picture, right? The other thing about the people in Cali is that they are extremely non-committal. RSVPing for an event? What’s that? It’s a foreign concept to them. I threw a costume party one year, and I (almost literally) had to chase down people to get an answer, and then many who had said yes to the invite didn’t even show up (!), and many who had said no, well, they basically crashed the party!!!! Again, so different. I mean who does that? Right? Oh, and there’s more…. you could go months without hearing from a friend there, even if he or she is unemployed and sitting home eating bon-bons, as they just are “so chilled, dude”, that they wait for you to call/write/visit/announce that you’re even still alive. On the east coast, if you don’t text back in 3-point-2 minutes, they panic and assume you’ve been kidnapped. They contact all your other friends and family and coworkers to be sure you’re OK. And if you say no to a party, the host comes to your house and pulls you into the car and drives your butt to the party. Californians, or should I say ‘most’ Californians, just don’t care to get all riled up. “It’s cool”, they say, and they mean it. I mean, it is kind of enviable – in some ways, but I’m fairly certain that if I jumped off a bridge, most would say, “That’s cool…it’s what she wanted…it’s was her life”. Whereas on the east coast? Oh, totally different. Friends on the east would likely jump off before me, so totally loyal, even if I ended up changing my mind!!!!!!

See, that’s the thing. The heart and soul of east coasters is so truly deep and genuine. It’s loud like we are, and beats at a fast pace just like the speed of the cars on the streets of Manhattan. Oh, and don’t get me started on the work environment….. Yes, I made several great friends at work in Cali, I really did, and I’m grateful for the opportunity to have worked with them, but you see, that’s also where I got the “off switch” comment made, and that’s also where the ability to juggle 500 things at once was seen as alien-like! Slooooow dooooown, they said…..relaaaaaax. Ahhhhhhhh. LOL. So, one day while at work, I logged on to a competitor’s website and said, “Wow, that company is really awesome”, only to get the response of “Oh, we can’t keep up with them! They come out with too much and too fast!!!” Hmmmm, “Really?”, I thought to myself, “isn’t that what we’re supposed to do in this ‘ever-changing-technology-advancing-in-a-nano-second’ environment?”. So you see, folks, in short, though I loved the soft sand of Newport Beach, the stunning rounded sky-touching mountains of Big Bear, the golden arches of San Francisco, and more….I can leave them behind as far as my ‘residence’, and actually that’s exactly what I did. This past June, after 5 years as a “slightly alien-like nutty blonde” with “no off switch” on the west coast, I traded in my flip flops and I happily came back home to New York, back to my nutty but lovable family, back to my kooky but soulful friends, back to the smell of Fall, the gorgeous colors of foliage, and soon, the falling snow on the city streets. And, with all that, I can still have my ‘beach’ in the summer.  Best of all worlds, right? So, rewind to my return home, and picture it: As I walked down the city streets of the Big Apple a few weeks ago, and as I stood with goose bumps on the anniversary of 9/11 right on Lexington Avenue praying for those that lost their lives that day to peacefully rest in heaven, I thanked God for my decision to come back, and for being “home”. Oh, and lucky me? Remember that ‘competing company’ I mentioned earlier? The one I envied? Guess where I work now? That’s riiiiiiiiiight, folks. Lucky me, working at W-A-C with like-minded nutty and kooky, lovable and loyal east coasters, none of whom ask me if I have an “off switch”……….. ;-)

~Tammy Impagliazzo
Sr. Marketing Manager

Breast Cancer Awareness Month

Unless you live under a rock, you are well aware that October is Breast Cancer Awareness Month. Whether you are at the supermarket, the mall and even the Bank you are surrounded by those who are wearing pink and working to help raise awareness and money for a cure! It is very easy to get involved and I came across a great website that can help you get started! It’s Susan G. Komen’s Passionately Pink for the Cure® website. (www.Passionatelypink.org) Not only is Passionately Pink for the Cure is a fun way to start a fundraiser for Susan G. Komen for the Cure® it is so simple (and FREE!) to get started and supplies you with tons of information and support materials at your fingertips.

Here is how you can get started:


1. Register as a Passionately Pink Team Captain. The registration process should take you less than 5 minutes and when you are done you will have access to your own customizable Passionately Pink fundraising page, where you can accept donations and track your progress!
2. A Passionately Pink Fundraising Kit containing promotional and educational material, collectible lapel pins and much more will come in the mail approximately 2 weeks after registration. (All promotional and educational materials are also available right online for download)
3. Roll Out the Pink Carpet and have fun going passionately Pink for the Cure! Whether you are having a Jeans Day, a bake sale, girls night out or something completely different, wear pink, have fun and join in the promise to find the cure for breast cancer!

Pink is not just a color...it is the strength, hope, faith and courage for all the women fighting to become a survivor! Be tough enough to Rock the Pink and show the world you care!

~Rebecca Procops Marketing Coordinator

We will miss you - Steve Jobs

It was a sad news when I heard Steve Jobs (one of my favorite idols) passed away last night .
I remembered the first computer I used in school, and now with all the “ i “products around my house (I believe in yours too), we cannot deny his creative inventions have greatly influenced the world and brought us to the “future”.



Here are my favorite inspirational quotes by Steve Jobs found on mashable.com ( http://mashable.com/2011/10/05/steve-jobs-quotes/):

- “Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me”

- “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”

- “When I was 17, I read a quote that went something like: “if you live each day as if it was your last, someday you’ll most certainly be right” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself” If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.”

- “I want to put a ding in the universe.”


We will miss you Steve Jobs...

by KaShing E-marketing Specialist at WAC Lighting