Thursday, October 20, 2011




So, now that I am back East, many people have asked me what it was like living in California after having grown up in New Jersey and lived in New York. Ummm, should I really answer that? Are Californians reading this? Okay, okay, it wasn’t that bad, I’m exaggerating…um, a little. Yeeeees, it’s stunning there, and yeees, the weather is always nice, well, almost always… But, the hot Santa Ana winds there, in 85 degree weather, are definitely not fun, especially if you’re not under cover, and they did seem to last several months starting right around October. And occasionally, despite popular belief, it does actually get cold there, and I did get to wear my Polar worthy winter coat and tall boots, occasionally. ;-) Living there offered a lot, as I was in the gorgeous town of Newport Beach, thus I had the stunning coast of rolling hills and marvelous mansions, only one of which did I ever get to set foot in, by the way, as despite the OC Housewives’ trying to portray it, not everyone lives like that there. ;-) And I had the beach in the morning and the mountain snow in the afternoon, as the saying goes, as the mountains were only a few hours away from me, so I guess I could have surfed and skied in the same day – though who really does that?? Five years there and I can say I liked Cali, and I saw a lot of it (specifically San Francisco, which rocks, but then it is a whole lot like New York City, after all. ;-)). However, I just can not say I loved it, and here’s why. The people. Yes, the people. Don’t get me wrong, I made some really great friends while there, and hopefully they will let me be their friend for all the rest of my days (maybe not after they read this, though – Hi, Cali friends, love youuuuu!) ;-), BUT, ‘most’ Californians are just a bit strange. I’m sorry, it’s true. They are SOOOO different from east coasters. Not only do they talk slower, walk slower, drive slooooooower, but I think they are just a little too “chilled”, for me anyway. Some people reading this would think to be chilled is so totally cool, I mean, why would I criticize that? Don’t many believe that east coasters are all wound up and too nutty? Yeah, but I’ll take nutty or kooky any day of the week!!! In Cali, I think they thought I was on speed, or something. I was even asked once if I have an “off” switch. Okay, that one was actually really funny, but you know what I mean! Right?? On the east coast, and especially New York, you’re praised for your energy, complimented for your quick thinking and acting, and rewarded for your ability to do 500 things at once. In Cali, you show energy like that, and you are looked at like you’re an alien. There, east coasters are always told to slow down, take a breath….relaaaaaaax. But why? Why do I want to slow dooooown? Whyyyy? There’s so much to do!! Not enough hours in the day, ahhhhhhh! Besides, I can smell the roses as I am running by on my way to get everything done, right?! ;-) Well, perhaps I am exaggerating a bit again, but I think I’m painting the picture, right? The other thing about the people in Cali is that they are extremely non-committal. RSVPing for an event? What’s that? It’s a foreign concept to them. I threw a costume party one year, and I (almost literally) had to chase down people to get an answer, and then many who had said yes to the invite didn’t even show up (!), and many who had said no, well, they basically crashed the party!!!! Again, so different. I mean who does that? Right? Oh, and there’s more…. you could go months without hearing from a friend there, even if he or she is unemployed and sitting home eating bon-bons, as they just are “so chilled, dude”, that they wait for you to call/write/visit/announce that you’re even still alive. On the east coast, if you don’t text back in 3-point-2 minutes, they panic and assume you’ve been kidnapped. They contact all your other friends and family and coworkers to be sure you’re OK. And if you say no to a party, the host comes to your house and pulls you into the car and drives your butt to the party. Californians, or should I say ‘most’ Californians, just don’t care to get all riled up. “It’s cool”, they say, and they mean it. I mean, it is kind of enviable – in some ways, but I’m fairly certain that if I jumped off a bridge, most would say, “That’s cool…it’s what she wanted…it’s was her life”. Whereas on the east coast? Oh, totally different. Friends on the east would likely jump off before me, so totally loyal, even if I ended up changing my mind!!!!!!

See, that’s the thing. The heart and soul of east coasters is so truly deep and genuine. It’s loud like we are, and beats at a fast pace just like the speed of the cars on the streets of Manhattan. Oh, and don’t get me started on the work environment….. Yes, I made several great friends at work in Cali, I really did, and I’m grateful for the opportunity to have worked with them, but you see, that’s also where I got the “off switch” comment made, and that’s also where the ability to juggle 500 things at once was seen as alien-like! Slooooow dooooown, they said…..relaaaaaax. Ahhhhhhhh. LOL. So, one day while at work, I logged on to a competitor’s website and said, “Wow, that company is really awesome”, only to get the response of “Oh, we can’t keep up with them! They come out with too much and too fast!!!” Hmmmm, “Really?”, I thought to myself, “isn’t that what we’re supposed to do in this ‘ever-changing-technology-advancing-in-a-nano-second’ environment?”. So you see, folks, in short, though I loved the soft sand of Newport Beach, the stunning rounded sky-touching mountains of Big Bear, the golden arches of San Francisco, and more….I can leave them behind as far as my ‘residence’, and actually that’s exactly what I did. This past June, after 5 years as a “slightly alien-like nutty blonde” with “no off switch” on the west coast, I traded in my flip flops and I happily came back home to New York, back to my nutty but lovable family, back to my kooky but soulful friends, back to the smell of Fall, the gorgeous colors of foliage, and soon, the falling snow on the city streets. And, with all that, I can still have my ‘beach’ in the summer.  Best of all worlds, right? So, rewind to my return home, and picture it: As I walked down the city streets of the Big Apple a few weeks ago, and as I stood with goose bumps on the anniversary of 9/11 right on Lexington Avenue praying for those that lost their lives that day to peacefully rest in heaven, I thanked God for my decision to come back, and for being “home”. Oh, and lucky me? Remember that ‘competing company’ I mentioned earlier? The one I envied? Guess where I work now? That’s riiiiiiiiiight, folks. Lucky me, working at W-A-C with like-minded nutty and kooky, lovable and loyal east coasters, none of whom ask me if I have an “off switch”……….. ;-)

~Tammy Impagliazzo
Sr. Marketing Manager

Thursday, October 13, 2011

Breast Cancer Awareness Month


Unless you live under a rock, you are well aware that October is Breast Cancer Awareness Month. Whether you are at the supermarket, the mall and even the Bank you are surrounded by those who are wearing pink and working to help raise awareness and money for a cure! It is very easy to get involved and I came across a great website that can help you get started! It’s Susan G. Komen’s Passionately Pink for the Cure® website. (
www.Passionatelypink.org) Not only is Passionately Pink for the Cure is a fun way to start a fundraiser for Susan G. Komen for the Cure® it is so simple (and FREE!) to get started and supplies you with tons of information and support materials at your fingertips.

Here is how you can get started:


1. Register as a Passionately Pink Team Captain. The registration process should take you less than 5 minutes and when you are done you will have access to your own customizable Passionately Pink fundraising page, where you can accept donations and track your progress!
2. A Passionately Pink Fundraising Kit containing promotional and educational material, collectible lapel pins and much more will come in the mail approximately 2 weeks after registration. (All promotional and educational materials are also available right online for download)
3. Roll Out the Pink Carpet and have fun going passionately Pink for the Cure! Whether you are having a Jeans Day, a bake sale, girls night out or something completely different, wear pink, have fun and join in the promise to find the cure for breast cancer!

Pink is not just a color...it is the strength, hope, faith and courage for all the women fighting to become a survivor! Be tough enough to Rock the Pink and show the world you care!

~Rebecca Procops Marketing Coordinator

Thursday, October 6, 2011

We will miss you - Steve Jobs



It was a sad news when I heard Steve Jobs (one of my favorite idols) passed away last night .
I remembered the first computer I used in school, and now with all the “ i “products around my house (I believe in yours too), we cannot deny his creative inventions have greatly influenced the world and brought us to the “future”.



Here are my favorite inspirational quotes by Steve Jobs found on mashable.com ( http://mashable.com/2011/10/05/steve-jobs-quotes/):

- “Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me”

- “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”

- “When I was 17, I read a quote that went something like: “if you live each day as if it was your last, someday you’ll most certainly be right” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself” If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.”

- “I want to put a ding in the universe.”


We will miss you Steve Jobs...

by KaShing E-marketing Specialist at WAC Lighting

Monday, August 29, 2011

Our New York office power is back!

To our valued customers:

We are pleased that our New York office power is back to normal and our lighting professionals are ready to assist you.
Thank you for your time and patience!

Important Message - August 29, 2011

To our valued customers:

Due to recent inclement weather, we are experiencing a temporary power outage in our NY office. We are still fully operational in our Los Angeles office and will continue to ship orders and field customer calls from that location. Should you need assistance, please call us at 800.526.2588 or email: waclightingny@yahoo.com

Sorry for any inconvenience,

WAC Lighting team

Monday, July 11, 2011

A short instruction on how to calibrate and use Luxmeter pro 2 in iphone



LuxMeter Pro 2.0 App for the iPhone is a software in iphone that can identify the light level on a certain object. It uses the camera to collect the light from a light source or reflected from the object surface and then based on the amount of light determines the light level.

Unlike other professional photometric test devices, this software simply “grab” some light and it cannot tell how much light (lumens) it has collected. Therefore, all the values it gives is just relative light output and it has to be calibrated before using.

There are two ways of calibrations:
1. Use standard incandescent lamps and the benchmarked values on line:

http://itunes.apple.com/us/app/luxmeter-pro/id408369821?mt=8#

For example, if we use 40W incandescent lamp, the benchmarked lux is 490lx.

a. In the software panel, click on the “calib” button. Then the screen becomes a large window.

b. Move the camera properly until the incandescent lamp is shown in the window.

c. Tap on the lamp in the window so the camera will focus on it automatically. This means you selected this as a light source.

d. Manually change the scroll bar at the bottom and see the value at the right of the scroll bar. Adjust it until the value gets close to 490lx.

e. Then click “exit”


Now you have done the calibration and you can take the measurement.

2. Use an illuminance meter as a reference:

a. Use any light source to light a diffuse and high reflective surface. (A white wall is also OK)

b. Put the illuminance meter sensor close to the surface and measure the reflected light. (Note: the sensor is facing the surface not the light source)

Do not cover the shadow area.

c. Write down the value on the illuminance meter. Then use the iphone to focus on that surface and do the calibration in the same way as the method 1. Use the illuminance value as the reference.


This meter is only suitable to measure some light level on diffused surface, such as desk, carpet, brick, wall, ground, etc. To measure the lux from a light source is meaningless and not accurate. If the light is too strong, this meter may get saturated and it doesn’t show a data. In this case, you can try clicking on “Scale” button. Then the maximum value it can show is 10 times bigger. If in this case it is still saturated, then come to R&D department and ask for an illuminance meter.